Reception and Entrance Signs

First impressions matter. Whether your workplace is filled with private offices or it’s a bustling co-working space, entrance signs play a crucial role in establishing a welcoming ambiance that builds trust with clients, visitors, and potential employees. A well-designed office sign at the entrance not only presents your brand identity but also makes an impactful statement about your company values. With custom office signage from Night Owl Graphics, your entrance can stand out in a way that reflects the unique aspects of your business, allowing visitors and employees to feel a sense of belonging right from the start.

Benefits of Entrance Signs:

• Creates a lasting impression on visitors and potential employees.
• Highlights your brand and core values.
• Builds trust and sets the tone for the entire workspace.

Wayfinding and Organization Signage

Efficient office design is about more than just aesthetics; it’s about saving time and improving productivity. Clear wayfinding signage allows employees or business clients to easily navigate your physical space, eliminating confusion and frustration. Night Owl Graphics offers a range of signage options to help guide everyone within your commercial building, whether you have co-working spaces, private offices, or a hybrid layout.

Wayfinding signs that identify meeting rooms, collaborative areas, and break rooms can streamline movement within your office, especially in larger buildings. This organization can make a big difference in how effectively employees can focus and collaborate. Additionally, these signs are crucial in creating a safe environment, as they can mark emergency exits and other safety-related areas in your office layout.

Advantages of Wayfinding and Organizational Signage:

• Saves time and improves productivity.
• Enhances the flow and organization within your workspace.
• Provides necessary safety information, supporting employee well-being.

Internal Office Signage

Office signs do more than identify rooms and spaces; they’re an integral part of enhancing employee morale and well-being. Signs that reinforce your company culture and core values can remind employees of the company’s mission and commitment to their well-being. For example, motivational signs placed in common areas, meeting rooms, or collaborative spaces can inspire creativity and keep employees engaged. Additionally, custom office signage can support team collaboration by designating specific areas for different tasks, like meeting spaces for brainstorming or quiet zones for focused work.

Creating a positive atmosphere within your office layout is a common reason most companies invest in new signs. Employees who feel connected to their physical space and company culture tend to show higher levels of employee satisfaction and productivity. By choosing signs that align with your company values, you can foster a supportive environment where employees thrive.

Key Benefits of Internal Office Signage:

• Boosts employee morale and satisfaction.
• Reinforces company culture and core values.
• Promotes team collaboration and supports different work areas.

Branding Signage

Branding doesn’t stop at your logo — it can be seamlessly integrated into your office signage, helping employees feel more connected to the company they work for. Custom office signage that reflects your brand identity in shared spaces reinforces a sense of unity and shared purpose. This goes a long way toward increasing employee satisfaction and promoting a positive work culture.

Signs displaying your company’s core values in common areas like break rooms or meeting spaces can encourage employees to embody these principles in their day-to-day tasks. Well-designed signage that is consistent with your brand’s colors and message can also create an inviting atmosphere for clients, signaling professionalism and attention to detail. In a well-designed office, branding through signage is a powerful tool for creating a cohesive environment that reflects your company’s mission.

Benefits of Branding Through Signage:

• Builds a sense of unity and strengthens company culture.
• Creates a professional environment that impresses clients and visitors.
• Reinforces core values in a subtle but effective way.

Make Your Office Awesome!

In today’s competitive workplace, it’s more important than ever to create a space that enhances productivity, promotes a strong company culture, and provides employees with a sense of purpose. Custom office signage plays a crucial part in shaping this environment, offering numerous benefits that range from improving employee morale to making a lasting impression on clients and potential employees. Whether you’re redesigning your current office or setting up a new workspace, strategically placed signs, window graphics, and other decorations can transform your physical space into an environment where everyone feels welcome, engaged, and inspired.
Night Owl Graphics specializes in creating signs, graphics, and vehicle wraps in Bucks County that are not only visually striking but also serve the essential needs of your workspace. If you’re ready to elevate your office design and make the most of every square foot, contact us today to get started on your journey toward a more organized, collaborative, and inspiring workspace. Let us help you create signs that truly reflect your brand identity and support your team in reaching their full potential!

The post Signs That Will Improve Your Workspace appeared first on Night Owl.

Monument Signs: Drawing Customers Into Parking Lots

Monument signs are one of the most popular forms of lighted signage in the business world. These large illuminated signs are often placed at the entrance of a parking lot or along a roadside, making them visible to both foot traffic and passing cars. Monument signs are also typically ground-mounted, giving them a solid, permanent aesthetic appeal that instills confidence in potential customers and ensures your business sign is visible 24/7. We offer multiple types of monument signs at Night Owl Graphics, including traditional backlit signs, modern LED-lighted signs, and more.

Lightbox Signs: Versatile and Vibrant

Lightbox signs, also known as light boxes or cabinet signs, are another one of the more popular types of lighted signs for businesses. A lightbox sign consists of a translucent panel illuminated from within, creating a soft glow. These lighted business signs are perfect for businesses with occasionally changing signage needs. Arguably the biggest benefit of light box signs is their versatility. The transparent panel of the lightbox sign can be easily customized with your business name, logo, or promotional message. Simply by swapping out the acrylic fiber face of your lighted sign, you can easily display promotions, seasonal events, and other business messages. This keeps your illuminated signage fresh and relevant while still being cost-effective. However, if your business is constantly changing its messages or promotions, you might want to select a sign type that does not require manual adjustment, such as a digital sign.

Channel Letter Signs: Adding Dimension and Depth

Businesses that want a truly custom sign design often prefer channel letter signs. These lighted signs feature individual letters or shapes that are illuminated with LED technology. Lighted channel letters provide a sharp, memorable design perfect for businesses operating in high-traffic areas where they need to grab attention quickly. There are several lighting options for channel letter signs, including front-lit signs, backlit signs, and halo-effect channel letters with LED lights. These lighted signs are also available in multiple colors, so you can choose the right sign based on your aesthetic preferences and business needs. Additionally, channel letter LED signs are incredibly energy-efficient, offering a longer lifespan and requiring less maintenance compared to other signage options. 

Neon and LED Neon Signs: Retro Charm Meets Modern Efficiency

When you think of business signage, you’re probably imagining a neon sign — and for good reason. Neon signs have long been a staple of storefronts, bars, and restaurants, creating a nostalgic and eye-catching glow with their vibrant colors. While neon signage certainly has its own unique charm, LED neon signs are quickly becoming an even more attractive choice due to their energy-efficient lighting techniques and ability to mimic the same fluorescent light characteristics. Rather than utilizing neon gasses, modern neon signs are front-lit with LED lights, which are designed for efficiency and durability. LED signs offer the best of both worlds — giving your storefront or other commercial space the retro, vibrant look associated with a traditional neon illuminated sign while cutting down on energy consumption and costs. LED lighting also requires less frequent maintenance compared to old-fashioned neon signs, which need significant upkeep. 

Digital Signs: Dynamic Displays for the Modern Business

As the world moves beyond traditional lighted signage, more and more organizations are moving into the future with digital signs. Typically built using LED lighting, digital business signs are a high-tech way to display a rotating selection of text messages, graphics, or even videos. Whether your organization needs one small digital sign or a series of larger signs, these lighted business signs enable you to communicate multiple messages throughout the day. Digital signage can even be updated remotely, which means you can refresh your lighted sign on the go. Whether you’re showing a new promotion or updating your business logo, you can make changes to your digital sign with just a few clicks or taps. All in all, digital signs are one of the best ways to enhance brand recognition while drawing new customers to your business. However, it is also worth mentioning that this sign type does tend to be more expensive than other sign options, which can present a challenge for business owners on a budget.

Let’s Light Up Your Business Together!

There are many different options available in the world of lighted signage, and your individual preferences, budget, and space will dictate the specific type of sign that you need. However, whatever you choose for your business sign, there’s no doubt that when placed in the right location and installed by professionals, the right sign is sure to enhance visibility, attract new customers, and make your business stand out in an increasingly competitive market.

Want to light up your business with high-quality lighted signage? Depend on Night Owl Graphics for the best lighted signage services in Bucks and Montgomery County, PA! Whether your business needs traditional pylon signs or a state-of-the-art LED sign, we’re ready to help. Our skilled indoor and outdoor sign designers, lighting professionals, and 3M installers will create and install the best custom signs in the business to ensure you’re always in the spotlight. Contact us today — we’re looking forward to an awesome partnership!

The post What Are the Different Types of Lighted Signs? appeared first on Night Owl.

Essential Tools for Vinyl Removal

Before you begin the process, it’s important to gather the right tools. Having everything on hand will make the removal process smoother and more efficient. Here’s what you’ll need:

• Heat Gun: A heat gun is crucial for softening the vinyl, making it easier to peel off. If you don’t have a heat gun, a hair dryer on high heat can work as a substitute.

• Plastic Razor: This tool helps you lift the edge of the vinyl without scratching the surface underneath. A plastic razor is safer than a metal one and is designed for this type of task.

• Adhesive Remover: After you remove the vinyl, adhesive residue is often left on the surface. An adhesive remover will help you get rid of this sticky mess.

• Dish Soap or Mild Cleaner: Dish soap or a mild cleaner can be an effective and gentle solution for cleaning surfaces after removing vinyl lettering.

• Soft Cloths and Microfiber Towels: These are essential for wiping away residue and drying the surface once the vinyl is removed.

Step-by-Step Guide to Removing Vinyl Lettering

Now that you have your tools ready, it’s time to start the removal process. Follow these steps for the best results:

NOTE: Use caution when removing vinyl from any non-OEM painted surfaces, as it can remove the paint if done incorrectly. Night Owl Graphics is not responsible for any damages to the vehicle or the vehicle’s paint that may occur when removing graphics on your own.

Step 1: Heat the Vinyl

Start by warming up the vinyl lettering with your heat gun. Hold the heat gun a few inches away from the vinyl and move it back and forth. The heat softens the adhesive beneath the vinyl, making it easier to peel off. Be careful not to apply too much high heat, as it can damage the surface underneath, especially if it’s paint or glass.

Step 2: Lift the Edge of the Vinyl

Once the vinyl is heated, use a plastic razor to gently lift the edge of the vinyl. The goal here is to get enough of the vinyl lifted so you can grip it with your fingers. Work slowly and carefully to avoid tearing the vinyl, which can make it more difficult to remove it in one piece.

Step 3: Peel Off the Vinyl

With the edge of the vinyl lifted, slowly peel it away from the surface. Pull at a 45-degree angle for the best results. If you encounter resistance, reapply heat to soften the adhesive further. Take your time with this step to avoid leaving behind small pieces that can be hard to remove later.

Step 4: Remove Adhesive Residue

After you remove the vinyl, you’ll likely notice some adhesive residue left on the surface. This is where your adhesive remover comes in handy. Apply the adhesive remover to the sticky areas and let it sit for a few minutes to break down the remaining adhesive. Then, use a soft cloth to wipe away the residue. Repeat this process if necessary until all the adhesive is gone.

Step 5: Clean the Surface

Finally, clean the entire surface with a microfiber towel and dish soap or another gentle cleaner to remove any leftover adhesive remover or residue. This will leave your surface clean, smooth, and ready for whatever comes next — whether that’s new vinyl lettering or a fresh coat of paint.

Common Mistakes to Avoid

When removing vinyl lettering, there are a few common mistakes you’ll want to avoid to ensure a smooth process:

• Using Metal Tools: Metal razors or scrapers can easily scratch the surface underneath the vinyl. Always use a plastic razor for this task.

• Skipping the Heat: Trying to remove vinyl lettering without heat makes the job much harder and increases the chances of tearing the vinyl.

• Applying Too Much Heat: While heat is essential, too much high heat can cause damage, especially to painted surfaces. Keep the heat gun moving, and avoid holding it in one spot for too long.

• Not Removing All Adhesive: Leaving adhesive residue on the surface can lead to a sticky mess that attracts dirt and grime. Be thorough when removing adhesive to avoid this issue.

Make Your Signage Stand Out!

Removing vinyl lettering may seem like a tricky task, but with the right tools and techniques, it can be done efficiently and safely. By following this step-by-step guide, you can easily remove vinyl lettering from your vehicle, windows, or signage without damaging the underlying surface.

If you’re looking to replace your old vinyl lettering or need a professional touch for your next project, Night Owl Graphics is here to help. As a 3M Preferred Installer, our experienced team specializes in custom signs, vehicle wraps, and window wraps that make your business stand out. Whether you need a custom car wrap design or ideas for wall murals, we’re here to help. Contact us today to discuss your needs and get a free quote!

The post How To Remove Vinyl Lettering appeared first on Night Owl.

Brand Recognition and Visibility

Vehicle wraps ensure that your brand is visible to a broader audience. When your design and message are clear and consistent, they become a moving billboard for your business. This visibility is cost-effective and highly impactful. Potential customers see your brand everywhere, reinforcing brand awareness.

Consistent Branding Across All Media

Consistency is key in branding. When your vehicle wraps and signage reflect your brand uniformly, it builds a recognizable brand. This consistency only enhances the trust and loyalty of your target audience. Your brand image becomes synonymous with reliability and quality.

Impact of Quality Materials

Using quality materials for your vehicle wraps and signage is essential. Not only do they last longer, but they also ensure your brand looks professional and polished. Enhanced brand presence is the result of investing in high-quality wraps and signs. Your potential customers will notice the attention to detail, which reflects your brand’s commitment to excellence.

Eye-Catching Designs

An eye-catching design is vital for grabbing attention. Bright colors, bold fonts, and striking graphics can make your vehicle wraps, signage, and inspirational wall murals stand out. This not only captures the interest of your target audience but also makes your brand memorable. Consistent use of these elements across various vehicle types ensures your brand image remains intact.

Moving Billboards for Your Brand

Vehicle wraps transform your company vehicles into moving billboards. This dynamic form of advertising reaches potential customers wherever they are. Whether parked or in transit, your branded vehicle makes an impression. This strategy is cost-effective and offers a high return on investment.

Creating a Recognizable Brand

A recognizable brand requires a cohesive branding strategy. Consistent branding across vehicle wraps and signage helps establish this. When potential customers repeatedly see your branding, it strengthens brand recognition. This recognition leads to enhanced brand loyalty and increased sales.

Reflects Your Brand Identity

Every element of your vehicle wraps and signage should reflect your brand. From colors to logos, each aspect should be carefully chosen. This reflection ensures that your brand identity is clear and consistent. A well-defined brand identity helps your target audience understand who you are and what you stand for.

Ensuring Effective Brand Presence

Effective vehicle wraps and signage amplify your brand presence. When done correctly, these tools create a lasting impression on potential customers. They ensure your brand is always in the public eye, driving brand awareness and engagement.

Call Night Owl Graphics Today!

Consistent branding in vehicle wraps and signage is vital for building a strong, recognizable brand. By investing in quality materials and maintaining a cohesive design and message, you can create an eye-catching and effective branding strategy. Night Owl Graphics specializes in crafting vehicle wraps and signage that reflect your brand and engage your target audience. Enhance your brand presence today with our expert services. Contact our 3M installers now to start your branding journey!

The post The Importance of Consistent Branding in Vehicle Wraps and Signage appeared first on Night Owl.

At Night Owl Graphics, our Croydon-based sign company serving Bristol and surrounding areas has designed our fair share of business signage throughout our 20+ years in the industry, and we’re here to let you know that creating the perfect signage is as easy as “A, B, C”: Attract, Brand, Convert! Here’s everything you need to know about the ABC strategy to sign creation.

Attract: Standing Out From the Rest

In an environment where consumers are constantly bombarded with advertising messages, standing out from the background is more important than ever. A well-designed sign can be a beacon in a sea of visual noise, drawing the attention of potential customers and enticing them to discover what your business has to offer.

A good sign is more than just a marker indicating your location; it’s a powerful marketing tool that generates interest and curiosity. Your sign should be designed so that it commands attention, making a bold statement among its surroundings. This isn’t just about size or bright colors — although those elements can undoubtedly play a role. It’s about creating a design that resonates with your target audience, one that sparks curiosity and encourages them to learn more about your product or service.

Brand: Building Top-of-Mind Awareness

Branding is about more than just a logo or a catchy slogan; it’s about creating a distinctive identity that sets you apart from your competitors. And, of course, your signage plays a crucial role in this process. Each sign you create should reflect your brand’s identity, values, and promises. It should be consistent with all other aspects of your branding, from your website to your social media profiles to the decor in your physical location. This consistency helps build top-of-mind awareness, making your brand the first one that comes to mind when consumers need your product or service.

Besides the signage in your physical location, you can also take your signage on the road with vinyl car wraps. We specialize in expert wrap design and installation, creating durable and beautiful vehicle wraps that stand the test of time. Check out our gallery to see some of our completed vehicle wrapping projects, or read our popular article, “How long do wraps last?” to learn more about wrapping your fleet!

Convert: Turning Passersby into Customers

The ultimate goal of any marketing effort is to create conversions — that is, to turn potential customers into actual customers. A sign that draws curious passersby into your store is doing a great job, but that’s not where you should stop. After all, effective marketing is not just about getting people through the door; it’s about encouraging them to take action once they’re inside.

In other words, real success comes after your ideal customer has noticed your store and made a purchase.

Encouraging customers to take action might mean designing additional signs that guide customers through your store, highlight new products, or advertise deals. Whether you plan on having new signs added to highlight specials or simply want to add extra flair to your space, don’t forget to keep the aesthetics and messages consistent with your original signage in order to build a strong brand presence. Every element of your signage should be designed with the goal of driving conversions.

The Importance of Quality in the World of Signage

Losing customers is the last thing any business owner wants, but if your signage is difficult to read, confusing, or unattractive, it could deter potential customers rather than attract them. This is why investing in high-quality signage that effectively communicates your brand message is crucial.

When you partner with Night Owl Graphics, you’ll get expertly designed signage that helps you attract, brand, and convert, ultimately helping your business thrive. Our team understands the importance of creating signs that not only look good but also perform their function effectively. We know that every detail matters, from the choice of colors and fonts to the placement of the sign. So don’t waste all that effort — make sure your sign is the best it can be with help from our talented team!

This Is Your Sign — Contact Us Today!

Making an impact with your signage requires careful planning and execution. It’s about understanding your audience, defining your brand, and creating a design that effectively communicates your message. And most importantly, it’s about turning those passing glances into meaningful engagements, driving conversions to increase your customer base, and building lasting relationships with your customers and the surrounding community.

Remember, your signage is often the first interaction potential customers have with your business, so make it count. Contact Night Owl Graphics today to start your project; our designers will help you create something amazing!

The post The ABCs of Effective Signage: Attract, Brand, Convert appeared first on Night Owl.

#1 – Sky & Space Murals

Why not elevate the ambiance of your office by bringing the cosmos right to your walls? Sky and space murals depict the vastness of the universe, signifying endless possibilities and untapped potential. Whether it’s the serene heavenly comfort of fluffy clouds or the breathtaking swirls of a galaxy far, far away, these inspirational wall mural ideas can truly uplift your office’s atmosphere.

#2 – Sports & Racing Murals

For businesses thriving on teamwork, competition, and drive, what could be more fitting than sports and racing murals? Whether it’s the dynamic moment right before crossing the finishing line, a basketball dunk, or the roaring crowd in a stadium, these murals are sure to ignite your employees’ passion and competitive spirit.

#3 – Fitness Achievement Murals

Celebrating strength, perseverance, and achievement, fitness murals can serve as a daily reminder of the power of persistence and triumph over adversity. Whether it’s the silhouette of a marathon runner or a powerful image of a mountain climber, these office murals are perfect for promoting well-being and motivation.

#4 – Abstract Art Murals

Sometimes, it’s not about representing something tangible but evoking feelings and emotions through design and color. Abstract art murals, with their vivid colors and intriguing patterns, stimulate creativity, provoke thought, and set a unique mood. From swirling patterns to bold color blocks, the possibilities are endless with these inspirational wall mural ideas.

#5 – Nature Murals

If there’s one thing that can instill peace, it’s the beauty of nature. Imagine an office space where one wall brings the tranquility of a forest, the serenity of a cascading waterfall, or the calming waves of a beach. Whether you opt for photographic images or colorful artistic interpretations of plants and wildlife, nature murals not only create a calming effect but also remind us of our connection to the world around us.

#6 – Cityscape Murals

For those who thrive on urban energy, cityscape murals can be the perfect addition. Be it the skyline of New York, the great pyramids of Giza, or the historical allure of Paris, these murals capture the essence of global hubs and can bring beloved cultural monuments and world landmarks to any interior setting. They not only make for stunning office wall murals but also foster a cosmopolitan spirit.

#7 – Inspirational Words & Phrases Murals

Words have power. An uplifting quote, a company motto, or even a single word like “Innovate” or “Achieve” can set the tone for the day. These murals serve as daily reminders of the company’s mission and values. When crafted with artistic fonts and designs, they blend inspiration with aesthetics, making them some of the most sought-after inspirational wall mural ideas.

Let’s Bring Your Vision to Life

At Night Owl Graphics, we pride ourselves on delivering quality and creativity. If you’re located in Yardley, Warminster, Croydon, Bristol, or Center City Philadelphia, PA, as well as in Bordentown or Cinnaminson, NJ, you’re in luck! As a leading sign company in Croydon, PA, we specialize in crafting unique and customized visuals. So, if you’re seeking custom wall murals in Croydon, PA, or any of the locations in our service area, look no further!

Our team is here to guide you through the process, ensuring your mural not only fits your vision but also enhances the atmosphere of your workspace. Wall murals are more than just decorations; they’re a reflection of your spirit, culture, and aspirations.

So, why wait? With so many inspirational wall mural ideas to choose from, now is the perfect time to give your wall the makeover it deserves.

Reach Out Today for Custom Murals

We invite you to get in touch with us to explore the myriad of possibilities that await. Let’s collaborate to create a mural that resonates with your brand, inspires your team, and leaves a lasting impression on everyone who steps into your space. Contact Night Owl Graphics for signage and mural services, and let’s turn your home or office walls into works of art!

The post 7 Inspirational Wall Mural Ideas for Your Office appeared first on Night Owl.

Similar to how you care for other parts of your vehicle, cleaning vehicle wraps is another way to keep them looking their best. As experts in providing professional car wraps in Croydon, PA, Night Owl Graphics can transform your vision into reality for your vehicle’s exterior. 

In addition to providing vehicle wraps to protect your prized investment, we specialize in banners, signs, murals, and window graphics. And, coming soon, we’ll provide paint protection film, also known as PPF, to protect your vehicle’s paint from wear and tear.

How Often Should I Wash My Wrapped Vehicle?

Like any vehicle, we recommend you wash your wrapped car whenever it looks dirty. Any stubborn contaminants on your vehicle will only become increasingly difficult to remove as time passes. Try soaking your vehicle in soapy water for several minutes to clean challenging items, including bird droppings, bug splatter, road tar, and tree sap. 

Tips for Washing a Wrapped Vehicle

When it comes to washing wrapped vehicles, it’s critical to remember that you should only use soap and water. In addition, we recommend avoiding pressure washing your vehicle or using harsh chemicals as they may damage car wraps. 

High-pressure methods, such as a traditional car wash or pressure washer, can tarnish your vinyl vehicle wrap and make it less effective at protecting your paint job. Furthermore, chemicals and solutions can lead to staining, discoloration, failure of UV laminate protection, and other issues. For these reasons, we recommend only using soap and water to clean your vehicle wrap effectively. 

Use a Clean Sponge

Hand washing vehicle wraps is the preferred method for cleaning a car wrap. When you use this method, your first step should be to use a hose to rinse off as much dirt and debris as possible. Then, wash the vehicle with a clean sponge and a high-quality non-abrasive detergent.

Start at the Top and Move Down

When washing wrapped vehicles by hand, we recommend beginning at the top and working your way down the side of the vehicle. This technique prevents dirt that soapy water loosens from running down your car onto parts you’ve already cleaned. If you’ve allowed your vehicle to soak in soapy water for a few minutes, removing any stubborn items should be relatively easy.

Remove Excess Water

After you wash your vehicle, rinse it thoroughly with clean water and use a microfiber cloth to dry it. A microfiber cloth will effectively dry your vehicle while offering surface protection. The process of washing wrapped vehicles requires a bit of elbow grease, but it can pay off in the long run.

Contact Night Owl Graphics for a Custom Vehicle Wrap Today!

Whether you want to protect your car’s new paint job or advertise your company, you want a team of experienced professionals who will do the job right. At Night Owl Graphics, we provide cutting-edge custom graphics in Bristol, PA, so that you can make a powerful and lasting 

impression. Our experienced team can provide your business with custom cars that people notice.

Additionally, if you have any questions about washing wrapped vehicles, our vehicle-wrapping experts are here to help. If you want a stunning vehicle wrap installed with care and precision, don’t hesitate to contact Night Owl Graphics today!

The post How to Wash Your Wrapped Vehicle appeared first on Night Owl.

Clear and Direct Font

If your viewers can’t read what you’re saying, then what’s the point of saying it? We know that cool font designs exist, but the primary purpose of your font is for viewers to know who you are and what you do. Make sure that no matter the design, your font makes any message clear and concise. Start with something bold and eye-catching, and when in doubt, consult a few individuals before signing off on your design. But remember, never change up your company logo or design for the sake of clarity on a banner. Make sure your brand is always associated with whatever font you use. 

Copy That’s Easy to Digest

It’s not enough to have a clear font. You must also have information that doesn’t overwhelm a reader. Most people only give a second or two to look at your business banner. There’s no way anyone will take the time to zoom in on a bunch of text. Worst of all, a long message can make individuals disregard everything in your banner completely, no matter how intriguing or useful it might actually be to them. Make sure that the copy — whether it’s simple, funny, or serious — is quick and easy to read and includes important things like phone numbers or other contact information.

Don’t Neglect the Power of a Great Background Image

A good background image can serve various purposes. If you’re in the food industry, you can always go with a picture of your most popular dish to draw attention to the banner. If your company name is based on something unique, you can add an image that looks different and contrasts the name of the company. No matter what you choose, never underestimate the power of these images. They set the foundation for the rest of your banner design, so make sure it’s unique and creative and blends in with the rest of the banner.

Keep the Banner in Line With Your Brand

Make sure that the banner focuses on what your business does. Don’t stray too far into other industries, or you’ll have a bunch of leads from customers who don’t want what you serve. Customers must immediately see the banner and relate it to your brand logo, image, colors, or message. So keep everything streamlined, and your new customers will thank you. Are you working on a new logo? Be clear in communicating change in a way that’s intriguing, open, and honest. No matter what you do, try your best to avoid traversing into other industries.

Make Sure the Colors Match Your Message

Believe it or not, colors communicate strong messaging. It’s why street signs and restaurant safety signs come in different colors, depending on the importance of the message. Make sure potential customers can experience the psychological benefits of your business signs and banners. We are all visual creatures, and tailoring your banners to the most common visual cues maximizes the small time frame you have to capture attention.

What colors can your signs be? Here are some of the more common sign colors and what they represent to people viewing your sign:

• Gray – Neutrality, calmness, and balances out your banner
• Red – Excitement, love, passion, youth, and strong energy
• Orange – Cheerful, fun, confident, success, or bravery
• Green – Nature, healing, peace, tranquility, and health
• Blue – Peace, trust, effectiveness, and loyalty
• Brown – Rugged, dependable, trustworthy
• Black – Sophistication, security, and leadership

Make Sure Your Banners Are Created by Professionals

If you’re a professional company, you know the value of services from the experts. If you want banners done right, there aren’t many better options than the team at Night Owl Graphics. You want to get the most bang for your buck out of a banner, and the ones created by our team can bring clients for years to come. With materials that won’t fade, colors that exude the message you want to display, and tools and equipment to install your banner anywhere, give our team a call today. Start the process by getting a free quote for your custom banners in Philadelphia.

The post What to Include on My Business’s Custom Banner appeared first on Night Owl.

Night Owl Graphics’ specialists have spent years providing quality signage for businesses, so we know a thing or two about the right kind of signage for your office. Explore the various styles to effectively display your business all around the office.

The Benefits of Interior Signs

Believe it or not, signs don’t just have to be for your company’s exterior. Signs can display important information for potential and current customers, like directional information, and help create a comfortable office environment. These unique touches can add an aesthetic appeal that makes the job more inviting to employees. You can even add a seasonal or creative charm that further differentiates you from the competition. 

Indoor signs can also help your office comply with regulations and industry standards, such as ADA compliance and more. If you’ve yet to consider an indoor sign, contact Night Owl Graphics to learn more about how signs have benefitted plenty of other businesses!

Interior Signs That Refine Your Office Space

If you’ve chosen to explore interior signs, you might be wondering how many options are out there to choose from. Just like outdoor signs, indoor options are vast and come in a wide variety of sizes, shapes, and designs. Explore the options below and begin envisioning the office signs that best suit your business’ location. 

Lobby Signs

Lobbies are the most used area of your office and the location best designed to display information about the company. Having a solid lobby sign provides a cost-effective way to expose the brand to potential customers and clients.

Window Graphics

Window graphics are a great way to display what your business does and promote your brand to anyone walking past the office. Window graphics make for great storefront signs and provide plenty of positives for your office. If you have an office in a large building, a window graphic is a great way to identify your services among the host of other companies in the area.

Directional Signs

All office buildings should have wayfinding signs that explain the location of where your employees should go. Directional signs can indicate certain departments or office lounge areas, and you can even include a directional map for much larger businesses. Consider coordinating the signs with colors or designs to further distinguish locations from each other.

Wall and Ceiling Murals

Wall murals are extremely customizable and are often used in high-quality and professional environments. We all have spent time in dry and empty-looking dentists or doctor’s offices that do nothing but make you fearful for your procedure. A beautiful mural adds spice and taste to your office, leaving a comforting and lasting impression on everyone in the area. 

You can also add decorative murals to your ceilings that will surely incite a few big smiles. Instead of having people sit in your office and stare at a blank, white ceiling, add some color and life to it!

ADA Signs

The Americans with Disabilities Act (ADA) provides regulations that ensure offices offer the right accessories and accommodations for individuals with disabilities. These ADA signs can ensure that restrooms, floors, emergency exits, and accessible parking areas all have appropriate signage. Reduce your liability and improve the safety of your office with ADA interior signs. 

Expand Your Business With Premium Signage From Night Owl Graphics

Being a quality business will only take you so far if you don’t know how to advertise it. Why not maximize your office environment with high-quality signs from Night Owl Graphics? We provide high-quality business signs in Croydon, PA, and the surrounding areas of PA and New Jersey. Contact our design experts to start cultivating the appropriate indoor or outdoor signage for your company today!

The post What Type of Signage Do I Need for My Office? appeared first on Night Owl.

Amplify the Message of Your Business

If you have a strong mission statement or brand message, monument signage is the perfect way to emphasize your business goals and desires right in front of your property. You can design the signs with whatever materials you want, and the sign design and information you choose on them all work to amplify whatever message you decide to promote. Customize your sign in ways that differ from other relevant business signs or stand out compared to the expectations of your industry.

Draw Customers Near and Far to Your Location

Freestanding signs are great ways to draw potential customers, as a sign that stands out at eye level connects with motorists and pedestrians driving or walking by your location. Attractive signs draw eyes, which creates curiosity about what’s on the sign while increasing visibility and attracting customers near and far. Without a sign, you’ll be hard-pressed to find a better way to advertise to customers that combines simplicity and effectiveness.

Create Long-Lasting Impressions on Your Business

As we said, customers love to create a connection with a brand, and a first impression has never been more important. Many businesses are out there, and the best way to stand out is by making the most of your opportunities.

Monument signs are weather-resistant, which helps keep them at peak beauty for many years to come. This elegance stands out to your potential and current customers as it helps associate your brand with the vibe they get from the type of sign you choose. No matter where they’re placed, monument signs can also create a lasting impression on visitors, giving them a feeling of comfort and togetherness upon visiting your building.

Advertise Various Aspects of Your Business

While your branding is certainly an important aspect of your exterior signage, the advantages of using monument signs extend far beyond just brand awareness. For instance, if you are looking to hire new staff, a monument sign can display your “now hiring” message and catch the eye of anyone who may be looking for work. Additionally, if you’re running a sale or want to let people know about new hours of operation, this type of signage is a practical and effective option to do so.

Efficient and Low-Cost Advertising Option

One of the best benefits of a monument sign is the cost-effectiveness and efficiency you get upon installation. Marketing has grown exponentially, and finding efficient ways to bring in customers has never been more valuable. These signs are a simple and low-maintenance way that starts to churn the wheel as soon as you install them. You can focus on other aspects of your business and avoid the ineffectiveness of newspaper ads or other short-term marketing solutions.

Get Your Monument Signs From Night Owl Graphics

Are you looking for new customers? Monument signs are a great way to draw new eyes, and Night Owl Graphics creates attention-grabbing signs for all business types, needs, and desires. Based out of Croydon, PA, we’ve spent 20 years around the area perfecting our craft, keeping up with industry trends, and providing custom banner graphics and car wraps. We’re prepared to adapt to whatever design ideas you may have and are one phone call away. Reach out today, and let’s create a sign that gives your business the look it deserves!

The post What Are the Advantages of Using Monument Signs for My Business? appeared first on Night Owl.